Here's a guy from Sony Online Entertainment (Everquest, Star Wars:Galazies) who expounds on his theory of fun in an Op-Ed piece in the LA Times.
E3 is this week. I wish I could go. I'm going to make it my goal to go in 2006, no matter what else goes on. Even if I have a baby and Mephistopholes has some strange form of flu and can't take care of the baby herself, and I have no more vacation days, I will call the in the Nanny 911, fake a stomach cramp at work and get my ass to LA.
Just look at all the goodies on display for E3 2005. That Xbox 360 looks badass. Time to start saving for that $400.